ISE Entrepreneurship

The 12th edition of Entrepreneurship provides an understanding of the people and processes that create and grow new ventures on an international basis, focusing on the risk and effort of creating something new and overcoming inertia. It includes learning objectives, profiles of entrepreneurs, business examples, boxed summaries, ethics boxes, research tasks, class discussion questions, and selected readings.

Format: Paperback / softback
Length: 576 pages
Publication date: 20 February 2023
Publisher: McGraw-Hill Education

The 12th edition of Entrepreneurship delves into the intricate dynamics of individuals and processes that fuel the creation and expansion of new ventures across global boundaries. It emphasizes the formidable challenges and endeavors involved in venturing into the unknown, navigating the treacherous waters of innovation, and surmounting inertia through its comprehensive five-section framework:
The Entrepreneurial Perspective: This section offers a foundational understanding of the entrepreneurial mindset, emphasizing the qualities, traits, and strategies necessary for successful ventures. It explores the mindset's role in identifying opportunities, assessing risks, and making informed decisions.

From the Idea to the Opportunity: This section guides the reader through the process of generating and refining business ideas, turning them into viable opportunities. It covers market research, competitive analysis, and the identification of customer needs and market gaps.

From the Opportunity to the Business Plan: This section focuses on developing a comprehensive business plan that serves as a roadmap for the venture's success. It covers market analysis, financial projections, marketing strategies, and operational plans.

From the Business Plan to Funding the Venture: This section explores the various funding options available to entrepreneurs, including venture capital, angel investments, crowdfunding, and bank loans. It guides the reader through the fundraising process, negotiating terms, and securing the necessary capital.

From Funding the Venture to Launching, Growing, and Ending the New Venture: This section provides insights into the launch, growth, and eventual closure of a new venture. It covers marketing, sales, customer acquisition, product development, and strategic planning.

Each chapter in the book begins with learning objectives and a profile of an entrepreneur whose career is particularly relevant to the chapter's material. Throughout the chapters, numerous business examples are provided, along with valuable websites to aid the reader in getting started. Boxed summaries of articles from popular business publications (As Seen in Business News) illustrate the chapter discussions, while Ethics boxes delve into ethical issues pertinent to entrepreneurship.

To reinforce learning, each chapter concludes with research tasks, class discussion questions, and selected readings for further exploration and study. Additionally, at the end of the book, a comprehensive selection of Cases is presented, which can be utilized alongside any chapter or on a chapter-by-chapter basis. Furthermore, a list of other relevant cases is provided for each chapter, fostering a deeper understanding of the subject matter.

In summary, the 12th edition of Entrepreneurship serves as a comprehensive and invaluable resource for aspiring entrepreneurs, business students, and professionals seeking to navigate the complexities of starting and growing a successful venture. It provides a deep understanding of the entrepreneurial mindset, practical guidance on idea generation and opportunity assessment, and comprehensive strategies for business planning, fundraising, and venture management. With its rich content, real-world examples, and thought-provoking questions, this edition equips readers with the tools and knowledge necessary to thrive in the dynamic world of entrepreneurship.

Weight: 900g
Dimension: 202 x 254 x 20 (mm)
ISBN-13: 9781266264139
Edition number: 12 ed