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Valarie Zeithaml,Mary Jo Bitner,Dwayne Gremler
ISE Services Marketing: Integrating Customer Focus Across the Firm
ISE Services Marketing: Integrating Customer Focus Across the Firm
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- More about ISE Services Marketing: Integrating Customer Focus Across the Firm
Format: Paperback / softback
Length: 560 pages
Publication date: 06 March 2023
Publisher: McGraw-Hill Education
Weight: 862g
Dimension: 201 x 254 x 22 (mm)
ISBN-13: 9781266287152
Edition number: 8 ed
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