Japanese Animation in Asia: Transnational Industry, Audiences, and Success

Anime is a Japanese form of animation that is characterized by colorful graphics, vibrant characters, and fantastical themes. It has an enormous following in Japan and Asia and is distributed through cinema, television, and the internet. This book provides a comprehensive survey of the historical development, industrial structure, and technical features of Japanese animation and its globalization in the Asian region.

Format: Paperback / softback
Length: 250 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

Anime, a truly Japanese form of animation, encompasses a blend of hand-drawn and computer-generated imagery, known for its vibrant graphics, captivating characters, and fantastical themes. As a rapidly globalizing expression of popular art and entertainment, anime has amassed an enormous following not only in Japan but also across Asia. This comprehensive book delves into the historical development, industrial structure, and technical features of Japanese animation, as well as the overarching dynamics of its globalization in key contexts within the Asian region. Within its pages, specific chapters explore the production logics of anime, its role as an "emotion industry," and the significant involvement of various Asian countries in the production, consumption, and cultural impact of Japanese animation.

Anime, a captivating art form, seamlessly blends hand-drawn and computer-generated imagery to create a vibrant and imaginative world. Its hallmark features include colorful graphics, lively characters, and fantastical themes that captivate audiences around the globe. As an increasingly globalized expression of popular art and entertainment, anime has amassed a vast and dedicated fan base, not only in Japan but also across Asia. This comprehensive book delves into the historical development, industrial structure, and technical intricacies of Japanese animation, shedding light on its evolution and impact on the world stage.

Within its pages, specific chapters delve into the production processes and techniques employed in anime, exploring the creative minds and artistic talents behind this captivating medium. The book also examines anime's role as an "emotion industry," highlighting its ability to evoke emotions, tell compelling stories, and connect with audiences on a profound level. Moreover, the book explores the significant involvement of various Asian countries in the production, consumption, and cultural impact of Japanese animation. It highlights the collaborative efforts, cultural exchanges, and adaptations that have shaped the global appeal of anime, making it a truly trans-regional phenomenon.

In conclusion, anime is a mesmerizing form of animation that has transcended national boundaries and captured the hearts of millions worldwide. This book provides a comprehensive exploration of its historical development, industrial structure, technical features, and globalization dynamics within the Asian region. It serves as a valuable resource for enthusiasts, researchers, and anyone interested in understanding the rich tapestry of anime and its profound impact on popular culture.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032069982