Just Ask!: 7 simple steps to unlock the power of clients, generate referrals and double your business

Graham Eisner's 7-step plan helps salespeople understand their reluctance to ask for referrals and apply practical techniques to grow their sales and business. He has spent 30 years understanding the mindset and methods behind asking for referrals and teaches his system to clients worldwide.

Format: Paperback / softback
Length: 208 pages
Publication date: 11 January 2022
Publisher: Practical Inspiration Publishing

The ultimate marketing weapon is a trusted referral, as emphasized by Mark Zuckerberg. Seeking referrals from your network, including clients, intermediaries, family, friends, and colleagues, is the fastest, easiest, and most sustainable way to attract new clients and boost sales. However, many sales professionals hesitate to ask for referrals, often resulting in awkward situations for themselves and their clients.

Graham Eisner, a renowned expert in referral marketing, has dedicated 30 years to understanding the mindset and strategies behind asking for referrals. His 7-step plan empowers salespeople to overcome their reluctance, shift their mindset, and apply practical techniques to ask in a natural and effective manner.

This comprehensive guide covers every aspect of the referral process, from preparation before the meeting to qualifying the referral and managing the response. Each step is supported by worksheets and summaries to help you apply the principles immediately, enabling you to start growing your sales and business right away.

Graham's success as a sales professional is a testament to his powerful referrals methodology, which he has successfully taught to clients across various industries, including Barclays, Julius Baer, and Deutsche Bank. He also shares his insights with smaller businesses.

This book is a valuable resource for sales professionals, entrepreneurs, and anyone seeking to expand their business through referrals. It provides a step-by-step framework for building a strong referral network, overcoming objections, and creating a compelling referral message. By leveraging the power of trusted referrals, you can unlock new opportunities for growth and success.

So, whether you're just starting in sales or looking to take your career to the next level, don't miss out on this essential guide. Take the first step towards building a referral-based business today!

Weight: 278g
Dimension: 215 x 141 x 18 (mm)
ISBN-13: 9781788603218