Korean Business Communication: A Comprehensive Introduction

Korean Business Communication explores the teaching trend of business communication in Korean higher education, analyzing data with three competences: discourse, sociolinguistic, and strategic. It provides knowledge beyond cultural stereotypes and is useful for researchers and students in Asian business communication, intercultural communication, and global communication.

Format: Hardback
Length: 110 pages
Publication date: 31 October 2022
Publisher: Taylor & Francis Ltd

Korean Business Communication is a valuable resource that showcases the heuristic significance of research on Korean business communication. Comprising two distinct parts, theory and practice, it delves into the contemporary teaching trends of business communication in Korean higher education to establish a local perspective on business communication. The book also explores how Korean business professionals navigate facework within the framework of communication rules and cultural values.

In the second part, Korean business communication data are analyzed using the primary sources of three competences: discourse competence, sociolinguistic competence, and strategic competence. Emphasis is placed on stakeholder communication genres, Korean service encounters, Korean business apologies, and Korean CEOs' online greetings. By examining how business communication and Korean communication are projected to Korean business, Korean Business Communication offers a comprehensive understanding that goes beyond cultural stereotypes commonly depicted in classical textbooks on Korean business communication. This book is a valuable resource for researchers and students in the fields of Asian business communication, intercultural communication, and global communication.

Weight: 380g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367621261