Vittorio Tessera
Lambretta D/LD 125/150: 1951-1958 Storie Modelli E Documenti/History, Models and Documents
Lambretta D/LD 125/150: 1951-1958 Storie Modelli E Documenti/History, Models and Documents
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Excellent- More about Lambretta D/LD 125/150: 1951-1958 Storie Modelli E Documenti/History, Models and Documents
The Lambretta D/LD series is a classic scooter that was a great success, loved and appreciated by thousands of users. It was exported throughout the world and chapters are dedicated to advertising, famous people who fell in love with it, and marketing.
\n Format: Hardback
\n Length: 120 pages
\n Publication date: 03 December 2021
\n Publisher: Giorgio Nada Editore
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The Lambretta D/LD series, the iconic and timeless Lambretta par excellence, stands as a testament to the pinnacle of Italian scooter craftsmanship. This remarkable model has embodied the purest essence of Italian scooter design throughout its illustrious history. Through the invaluable treasure trove of archive materials, we embark on a journey to unravel the rich industrial and technical heritage of the Lambretta D/LD series.
Previously unseen photographs and official documents unearthed in the Innocenti archives, coupled with meticulously researched texts by Vittorio Tessera, the foremost authority on historic scooters in Italy and worldwide, provide a captivating narrative. Innocenti's remarkable achievement with this model was its ability to captivate both national and international markets, with the D/LD series finding widespread acclaim and adoration among thousands of users across the globe.
To complement this comprehensive exploration, the book includes dedicated chapters that delve into the realm of advertising, showcasing the captivating campaigns that helped elevate the D/LD series to fame. It also pays homage to the famous individuals who fell in love with this iconic scooter, and explores the strategic marketing efforts that propelled the D and DL series to success on a global scale.
This latest addition to the series, which includes esteemed volumes such as Lambretta LUI, Lambretta TV/LI Series I, and Lambretta TV/LI Scooterstyle Series III, offers a comprehensive and immersive perspective on the enduring legacy of the Lambretta D/LD series.
\n Weight: 708g\n
Dimension: 251 x 248 x 13 (mm)\n
ISBN-13: 9788879118118\n \n
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