Lead Community Fundraising: Successfully Connecting People Digitally

The world is changing, and digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities and explains the fundamentals of lead community fundraising, emphasizing why it is important to start with the people - the community.

Format: Paperback / softback
Length: 188 pages
Publication date: 02 July 2022
Publisher: Springer Nature Switzerland AG

The world is rapidly evolving, and so too are the preferences and expectations of our donors. In the future, it will become increasingly crucial for organizations to tap into the vast potential of online platforms to attract leads, supporters, and new donors. The advent of digitization has presented a unique challenge in fundraising, as it has created a bottleneck in acquiring and nurturing relationships with potential contributors. This book serves as a valuable guide, highlighting diverse fundraising opportunities and emphasizing the importance of starting with the people—the community.

The central theme of the book revolves around the current state of digital fundraising, which is gaining immense importance in today's interconnected world. With over 45 real-world examples from international fundraising practices, the book provides a solid foundation for practitioners across the field.

One of the key insights offered by the book is the recognition that fundraising is not just about acquiring funds but also about building meaningful relationships with donors. It emphasizes the need to shift the focus from transactional interactions to more personalized and authentic engagement. By starting with the community and understanding their needs, interests, and values, organizations can create tailored fundraising strategies that resonate with their supporters and drive greater impact.

Moreover, the book delves into the various digital fundraising channels and tools available, such as social media, email marketing, crowdfunding, and online donation platforms. It provides practical guidance on how to leverage these channels effectively to reach a wider audience, engage with donors, and increase the likelihood of conversion. The authors also offer tips and strategies for building a strong online presence, creating compelling content, and fostering donor loyalty.

In conclusion, this book is a must-read for anyone involved in fundraising, whether you are a professional, a nonprofit organization, or a volunteer. It offers a comprehensive and practical guide to navigating the evolving landscape of digital fundraising, helping organizations to tap into the vast potential of the digital world and achieve their fundraising goals more effectively.

Weight: 320g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030778514
Edition number: 1st ed. 2021