Legacy and In-Memory Fundraising

Legacies and in-memory gifts are essential for charities, providing income and a fulfilling giving experience. This guide offers practical advice from 24 experts, covering strategies, legal and ethical issues, and how to manage legacy income. It is a key textbook for fundraisers and senior charity staff, providing valuable insights into legacy giving.

\n Format: Paperback / softback
\n Length: 304 pages
\n Publication date: 26 March 2018
\n Publisher: Directory of Social Change
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Charities rely heavily on legacies and in-memory gifts as a significant source of income, providing both financial support and a meaningful giving experience for donors. For fundraisers, engaging in legacy and in-memory gift solicitation can be a highly rewarding endeavor, but it requires a strategic and skilled approach. This comprehensive guide, compiled by 24 of the charity sector's foremost thinkers and experienced fundraisers, aims to provide valuable guidance and practical advice for those involved in fundraising.

The fourth edition of this guide delves into the strategies and techniques that fundraisers need to know to effectively engage with legacy donors and manage in-memory gifts. It addresses legal and ethical considerations, as well as essential information on how to effectively manage legacy income. The book is packed with case studies, digital communications, and media, offering new insights into in-memory giving strategies and legacy administration systems.

Whether you specialize in legacy giving or have a broader fundraising remit, this guide is a valuable resource for anyone responsible for fundraising. It will also be of interest to senior charity staff, chief executives, and trustees who are considering developing a legacies strategy. By leveraging the expertise and insights shared in this guide, fundraisers can enhance their skills and effectiveness in securing legacy gifts, thereby contributing to the long-term sustainability and impact of their organizations.

\n Weight: 460g\n
Dimension: 236 x 154 x 17 (mm)\n
ISBN-13: 9781784820305\n \n