Dennis Deninger
Live Sports Media: The What, How and Why of Sports Broadcasting
Live Sports Media: The What, How and Why of Sports Broadcasting
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- More about Live Sports Media: The What, How and Why of Sports Broadcasting
Live Sports Media: The What, How, and Why of Sports Broadcasting provides an all-encompassing view of the sports television industry, exploring the impact of technological advances, shifts in viewing habits, and audience preferences on sports media and the sports industry. It has been updated to include the impact of COVID-19 disruptions, the growth of women's sports broadcasting, evolving sports, and political statements made in sports. It offers insights into sports broadcasting that sports management, media, and journalism students and learning practitioners will not find anywhere else.
Format: Hardback
Length: 230 pages
Publication date: 28 January 2022
Publisher: Taylor & Francis Ltd
In his comprehensive book, "Live Sports Media: The What, How, and Why of Sports Broadcasting," Dennis Deninger, an Emmy Award-winning producer at ESPN, offers a unique perspective on the sports television industry during a period of significant transformations. The advent of technological advancements and the widespread availability of sports content across various media platforms have revolutionized global access to sporting events. Consequently, shifts in viewing habits and audience preferences are reshaping the dynamics of sports media and the sports industry as a whole. This transformation has led to a redistribution of power, with certain sectors gaining more influence while others face diminished influence. As professionals in this field, it is crucial for them to adapt swiftly to these changes.
The second edition of this book has been extensively revised to examine the impact of COVID-19 disruptions on sports, the growth of women's sports broadcasting, evolving sports, and political statements made in sports, such as Black Lives Matter and taking a knee. It provides a comprehensive exploration of the origins, effects, reach, economics, production, and presentation of sports on video media, including television. By taking the reader behind the scenes, Deninger reveals the forces and processes that have shaped and continue to evolve sports content, its delivery, and how it connects with fans. Drawing from his extensive industry expertise, Deninger unveils how the choices and decisions made today will shape the programming, content, storytelling, production, advertising, and delivery of sports broadcasting in the upcoming season and beyond.
"Live Sports Media" is a valuable resource for sports management, media, and journalism students, as well as learning practitioners, who seek insights into the world of sports broadcasting. It offers practical knowledge and entertaining anecdotes that are not readily found elsewhere, making it an essential read for anyone interested in understanding the future of sports media.
Weight: 612g
Dimension: 254 x 178 (mm)
ISBN-13: 9780367761202
Edition number: 2 New edition
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