Living The Corporate Purpose: Insights From Companies In Asia

Corporate purpose has become a global phenomenon, and this book focuses on how companies in Asia are building purpose into their journey, containing case studies and their current journey to become more purpose driven.

\n Format: Hardback
\n Length: 192 pages
\n Publication date: 29 January 2021
\n Publisher: World Scientific Publishing Co Pte Ltd
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Corporate purpose has emerged as a pervasive phenomenon across the globe in recent years, with an increasing expectation on businesses to devise profitable solutions to address the challenges faced by both people and the planet. In this context, the focus has shifted away from generating profits solely by creating problems for others, towards a more responsible and sustainable approach. While the literature on how companies can embed purpose into their corporate DNA remains relatively nascent, this book stands as a pioneering effort, specifically tailored to explore how companies in Asia are harnessing the power of purpose to drive their growth and success.

The book offers a comprehensive examination of the strategies and approaches employed by these companies as they embark on their journey toward greater purposefulness. Through a series of case studies, it provides a deep insight into the motivations, challenges, and achievements of these organizations as they strive to make a positive impact on society and the environment.

One of the key themes explored in the book is the recognition of the interconnectedness between business and society, recognizing that companies cannot operate in isolation from the broader social and environmental context. Companies in Asia are increasingly embracing this understanding, recognizing that their success is not solely measured by financial metrics but also by their ability to contribute to the well-being of their communities and the planet.

The book also highlights the importance of leadership in driving purpose-driven initiatives within companies. It emphasizes the need for leaders to articulate a clear vision and values that align with the organization's purpose, and to foster a culture that values collaboration, innovation, and sustainability. By setting an example and encouraging their employees to embrace purpose, leaders can create a sense of purpose and motivation that permeates throughout the organization, driving positive change and growth.

Furthermore, the book explores the various mechanisms and strategies that companies in Asia are employing to embed purpose into their operations. It discusses the role of corporate social responsibility (CSR) programs, sustainability initiatives, and community engagement as tools for building purpose and creating a positive impact. Companies are recognizing the importance of integrating these initiatives into their core business strategies, not as separate or isolated efforts, but as integral components of their long-term growth and success.

In conclusion, this book offers a valuable contribution to the growing body of literature on corporate purpose. By focusing on the experiences of companies in Asia, it provides a unique perspective on the challenges and opportunities associated with building purpose into a business. It serves as a practical guide for companies seeking to navigate the complex landscape of purpose-driven entrepreneurship, offering insights and strategies that can help them achieve their goals and create a lasting impact on society and the environment.

\n Weight: 428g\n
Dimension: 160 x 236 x 20 (mm)\n
ISBN-13: 9789811221217\n \n