CristinaZiliani,MarcoIeva
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
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- More about Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
Format: Paperback / softback
Length: 290 pages
Publication date: 06 January 2025
Publisher: Taylor & Francis Ltd
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.
Weight: 490g
Dimension: 155 x 235 x 21 (mm)
ISBN-13: 9781032510354
Edition number: 2 ed
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UK and International shipping information
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