Satyendra Singh
Luxury and Fashion Marketing: The Global Perspective
Luxury and Fashion Marketing: The Global Perspective
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The globalization of markets has increased the demand for luxury products, creating a need for an education in luxury that acknowledges the global perspective while incorporating regional nuances. Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior brand performance and is written in a simple and engaging style for students, trainers, and practitioners.
Format: Hardback
Length: 144 pages
Publication date: 07 December 2020
Publisher: Taylor & Francis Ltd
The globalization of the world's markets has brought about a significant transformation for luxury brands, necessitating their expansion into global and accessible markets in developing countries and emerging regions. This surge in demand for luxury products has created a global demand for education in luxury that recognizes the global perspective while also incorporating subtle regional nuances into luxury and fashion marketing.
In response to this demand, Luxury and Fashion Marketing: The Global Perspective delves into the various elements of luxury marketing that contribute to the superior performance of luxury brands. This comprehensive volume specifically focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion's relationship with politics, the environment, and beachwear, as well as case studies on luxury brands and emerging markets.
What sets Luxury and Fashion Marketing: The Global Perspective apart is its unique approach to explaining the theories and concepts of luxury in relation to the ordinary within the global context. Written in a simple and engaging style, the book is designed to be accessible to students, trainers, and practitioners interested in luxury and fashion marketing and management. Each chapter includes practical to-do activities, making it an essential resource for those seeking to gain a deeper understanding of the industry.
The globalization of the world's markets has opened up new opportunities for luxury brands, and it is essential for professionals in the industry to have a comprehensive understanding of the global perspective and regional nuances. Luxury and Fashion Marketing: The Global Perspective provides a valuable platform for achieving this understanding, offering insights and perspectives that will help shape the future of luxury and fashion marketing.
Weight: 366g
Dimension: 156 x 236 x 17 (mm)
ISBN-13: 9781138576438
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