Professor Pierre-YvesDonze,HarryGuhl
Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry
Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry
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- More about Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry
Format: Paperback / softback
Length: 176 pages
Publication date: 08 January 2026
Publisher: Bloomsbury Publishing PLC
A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.
Weight: 384g
Dimension: 233 x 156 x 12 (mm)
ISBN-13: 9781350545328
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