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Luxury Fashion Marketing and Branding: A Strategic Approach
Luxury Fashion Marketing and Branding: A Strategic Approach
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- More about Luxury Fashion Marketing and Branding: A Strategic Approach
Format: Paperback / softback
Length: 186 pages
Publication date: 22 August 2024
Publisher: Taylor & Francis Ltd
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.
Weight: 362g
Dimension: 244 x 174 x 14 (mm)
ISBN-13: 9781032206882
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UK and International shipping information
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