Emma Pownall
Make Marketing Matter: Change perceptions. Drive performance. Architect growth.
Make Marketing Matter: Change perceptions. Drive performance. Architect growth.
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- More about Make Marketing Matter: Change perceptions. Drive performance. Architect growth.
Stop justifying marketing. Start architecting growth.
Too often, CMOs find they’re speaking a different language to the rest of the boardroom. Creativity and commerciality clash. Growth stalls. The exact opposite of what marketing leaders - and their CEOs - intended.
There is a better way. Marketing leaders should be the architects of growth, operating strategically across three critical dimensions: resonating with the audience, translating boardroom priorities, and driving growth ambitions. More impact. More outcomes.
For a decade, Emma Pownall was the only marketer in a high-performing tech company boardroom surrounded by leaders who didn’t understand marketing’s complexity or trust its value. Drawing on real-world examples of translating strategy into business language to secure investment, she shows marketing leaders - and their CEOs - how to elevate marketing’s strategic role, justify budgets and architect growth.
- Publication date: 20 October 2026
- Page count: 320
- Dimensions: Height 216 mm; Width 140 mm; Thickness 17 mm
- Publisher: Practical Inspiration Publishing
- Format: Paperback
- ISBN-13: 9781805760214
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