Make Products That Matter: How to use research, testing and experiments in product development

Make Products That Matter is a hands-on guide for using research, experimentation, and testing for new products, from idea through to post-launch. It helps you navigate the entire product lifecycle, considering organizational growth, popular frameworks, design thinking, and innovation.

Format: Paperback / softback
Length: 280 pages
Publication date: 09 November 2023
Publisher: BIS Publishers B.V.

You want to create products that resonate with your target audience, making a meaningful impact. To achieve this, you must establish a deep connection with customers and users to gather their valuable feedback. While it may seem straightforward, navigating the complexities of research methods for product development can be challenging. That's where this comprehensive book comes in.

Make Products That Matter serves as your guide throughout the entire product lifecycle, encompassing various aspects such as organizational growth, popular frameworks like lean start-up, product-market fit, design thinking, and innovation. It offers a practical approach, outlining the most effective research methods for different stages of the product development process. Furthermore, it provides valuable insights on how to maintain and apply these insights effectively, ensuring that your product remains innovative and relevant.

In this book, you will gain the essential tools and knowledge to build innovative products and toolkits. You will learn how to keep insights and research at the forefront of product development, ensuring that your team remains focused on delivering exceptional results. Whether you are in the early stages of ideation or preparing for a successful post-launch, Make Products That Matter will be your trusted go-to reference, guiding you every step of the way.

So, if you're ready to create products that make a difference, don't hesitate to pick up this book and unlock the full potential of research, experimentation, and testing for product development.

Weight: 718g
Dimension: 171 x 241 x 23 (mm)
ISBN-13: 9789063696849