Make Your Brand Matter - Experience-Driven Solutions to Capture Customers and Keep Them Loyal

The book "Make Your Brand Matter" discusses the post-Digital Transformation era in which brands and experiences are essential for driving growth. It provides strategies, techniques, and activities for teams to capture digital opportunities and emphasizes the importance of brand and experience reinforcing one another. It is a valuable resource for marketing professionals and business leaders seeking to develop their organizations' ability to marry brand and experience into one coherent and exciting package.

Format: Hardback
Length: 224 pages
Publication date: 11 August 2022
Publisher: John Wiley & Sons Inc

The Digital Transformation era has come and gone, and experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now essential in an increasingly connected and responsive market. Companies that failed to ante up are already gone or fading fast.

In "Make Your Brand Matter," serial entrepreneur and brand strategist Steve Soechtig delves into the post-Digital Transformation era, where brands and experiences have converged to drive growth. The book walks readers through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment.

You'll discover brands that have enabled new customer acquisition, customer value optimization, and customer loyalty, while realizing that brand and experience are two sides of the same coin. The book also offers strategies, techniques, and activities for teams to capture digital opportunities, discussions of why brand and experience reinforce one another, and how experiences must embrace, reflect, and enforce brand identity. Tactics to accelerate the customers progression from evaluator to loyal advocate are also provided.

"Make Your Brand Matter" is an essential resource for marketing professionals, as well as company founders, owners, managers, executives, and other business leaders seeking to develop their organizations' ability to marry brand and experience into one coherent and exciting package.

Weight: 440g
Dimension: 232 x 159 x 19 (mm)
ISBN-13: 9781119860341