Making a Living: How to Craft Your Business

Making a Living: The Artisanal Economy is a highly commended book in the Creative Book Awards 2024 and The Business Book Awards 2024. It provides practical advice and inspiring stories for anyone looking to make their dream business into a reality. The book features interviews with jewellery makers, basket weavers, artists, and terrarium makers, and offers real-world advice and inspiration for those wanting to take their first steps into the artisanal economy. With more time at home and a resurgence of crafts and making, at-home entrepreneurs are using technology to promote their businesses and manage payments. The book also includes chapters on market research, valuing and pricing work, branding, marketing, and sales, as well as accounting fundamentals and legal considerations.

Format: Paperback / softback
Length: 192 pages
Publication date: 09 December 2021
Publisher: Hodder & Stoughton General Division

Making a Living: Crafting a Successful Artisanal Economy

In the realm of creativity and entrepreneurship, Making a Living stands as a highly commended masterpiece in the Best Mixed Media Book category, earning recognition at the prestigious Creative Book Awards 2024. This remarkable achievement further solidifies its status as a valuable resource for aspiring artisans and entrepreneurs alike.

Featuring an array of distinguished contributors, including Tatty Devine, HemingwayDesign, Craft Scotland, and many more, Making a Living has been meticulously crafted to provide practical, hands-on advice and inspiring stories that empower individuals to turn their dream businesses into a reality. The book brims with captivating narratives from a diverse range of artisans, from jewelry makers to basket weavers, artists to terrarium makers, printmakers to ceramicists. Each story offers a wealth of real-world insights and motivation for those embarking on their journey into this burgeoning artisanal economy.

In the backdrop of a world where time spent at home has increased exponentially, the therapeutic and fulfilling pursuit of crafts and making has witnessed a mainstream resurgence. This newfound interest in creating handmade products to sell or showcasing one's creative skills has sparked a wave of at-home entrepreneurs. These individuals are harnessing the power of social media platforms like Facebook and Instagram to promote their businesses, while utilizing platforms like Etsy, Not on the High Street, and PayPal to sell their crafts and manage their payments.

The impact of technology on the artisanal business landscape is undeniable, as technology-led businesses are revolutionizing the way offline maker businesses operate. The business landscape is thriving, with a growing demand for unique, handcrafted products.

Written by the founder of Yodomo, the renowned online learning platform for arts and crafts, Making a Living offers a comprehensive and step-by-step guide for aspiring entrepreneurs. The book encompasses chapters on market research, valuing and pricing one's work, branding, marketing, and sales, as well as fundamental accounting principles and legal considerations. This comprehensive guide provides a roadmap for individuals seeking to launch their ideas, whether as a side hustle or a significant career transition.

With its rich content, captivating stories, and practical guidance, Making a Living serves as a valuable resource for anyone passionate about pursuing a fulfilling career in the artisanal economy. Whether you are a seasoned maker or just starting on your entrepreneurial journey, this book will inspire and empower you to turn your creative passion into a thriving business.

Weight: 202g
Dimension: 135 x 214 x 22 (mm)
ISBN-13: 9781529393934