Management and Business Research

This textbook provides a comprehensive overview of methods for conducting business and management research, with a focus on big data, predictive analytics, and machine learning. It includes helpful learning features and online resources to enhance the learning experience.

Format: Paperback / softback
Length: 496 pages
Publication date: 29 April 2021
Publisher: SAGE Publications Ltd

This extensively revised and highly acclaimed textbook offers a comprehensive guide to conducting business and management research. With a strong visual emphasis and clear, accessible writing style, it incorporates numerous learning features to facilitate effective learning. Each chapter begins with learning goals, followed by a "Research in Action" section that showcases real-world applications, examples, and a Research Plan Canvas template. The content has been thoroughly updated to reflect the latest developments, including the integration of big data, predictive analytics, and a dedicated chapter on machine learning.

To enhance the learning experience, the book is accompanied by an extensive range of online resources. These include multiple choice questions (MCQs), video content, templates, data sets, glossary flashcards, and additional case studies. These resources can be accessed through a dedicated website, study.sagepub.com/easterbysmith7e, providing students with a wealth of materials to support their studies.

Whether you are a student, researcher, or professional seeking to advance your knowledge in business and management research, this textbook is an invaluable resource. Its comprehensive coverage, engaging style, and supportive online resources make it an essential tool for anyone looking to excel in this field.

Weight: 1064g
Dimension: 190 x 246 x 25 (mm)
ISBN-13: 9781529734515
Edition number: 7 Revised edition