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Pablo Cardona,Carlos Rey

Management by Missions: Connecting People to Strategy through Purpose

Management by Missions: Connecting People to Strategy through Purpose

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  • More about Management by Missions: Connecting People to Strategy through Purpose


Management by Missions is a book that highlights the importance of linking purpose, missions, strategy, culture, and leadership to create a sustainable impact on the world. The second edition of the book is an open-access resource based on extensive research involving over 200 organizations worldwide. It presents practical models and ideas that have been tested and proven to work, with case studies, anecdotes, and new research findings. The book offers a new management methodology for the XXI century and a fresh perspective on the work of managers.

Format: Paperback / softback
Length: 156 pages
Publication date: 18 December 2021
Publisher: Springer Nature Switzerland AG


A few decades ago, management thinking began to embrace the concept of purpose, marking a significant milestone in this trajectory. The first edition of this book played a pivotal role in highlighting the importance of managers connecting the principles of purpose and missions to strategy, culture, and leadership. Since then, purpose and missions have evolved into business imperatives, not only for staying competitive but also for making a sustainable impact on the world.

The second edition of Management by Missions is an open-access book that draws upon extensive research conducted over fifteen years, involving over 200 organizations across the globe
globe. This extensive research substantiates the practical models and ideas presented in the book, demonstrating their effectiveness in real-world scenarios.

The authors of this book present the core tools of the MBM method, including shared missions, mission scorecards, interdependency matrix, mission-based objectives, and integral assessment. Through case studies, anecdotes, and fresh research findings, they illustrate how these tools can be applied to drive organizational success. Moreover, they emphasize the type of leadership required to implement the MBM approach effectively, fostering a new management methodology for the twenty-first century and a fresh perspective on the work of managers.

By embracing the concept of purpose and missions, management thinking has taken a transformative step forward, paving the way for organizations to achieve greater impact and success in the years to come.

Weight: 248g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030837822
Edition number: 2nd ed. 2022

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