Management Innovation and Big Data

This book provides a comprehensive overview of management and big data analysis,with a theoretical introduction and practical case introduction. It covers a range of theories and methods,including decision-making,organization,leadership,control,innovation,and big data. It also includes a large number of examples and practice cases to demonstrate how entrepreneurs can successfully manage their large companies and overcome challenges in the business.

Format: Hardback
Length: 217 pages
Publication date: 21 April 2023
Publisher: Springer Verlag, Singapore

This comprehensive book offers a comprehensive exploration of management and big data analysis, combining theoretical introduction and practical case introduction. It summarizes the fundamental concepts and methodologies in management and big data analysis from both domestic and international perspectives, while introducing a vast array of relevant practical cases, particularly those emerging in the Internet era. The chapters in this book are interconnected and can be studied independently, allowing readers to delve deeper into specific topics of interest.

The book provides a solid foundation for individuals seeking to become authentic managers, covering a wide range of theories about management and big data from around the world. It is organized into sections covering decision-making, organization, leadership, control, innovation, and big data, allowing readers to gain a deep understanding of these key aspects of management. Each section includes numerous examples that showcase successful entrepreneurs managing large companies and overcoming challenges in the business, utilizing the corresponding management functions or big data technology.

In order to adapt to the evolving landscape of the Internet era, this book also incorporates a significant number of practice cases related to management innovation and big data. These cases have been derived from advanced network platforms and big data analysis, providing readers with real-world insights and applications. The book emphasizes the innovative function of management, offering more comprehensive methods and updated cases that are specifically tailored to the Internet.

By combining theoretical knowledge with practical applications, this book aims to assist readers in integrating theoretical insights into practical scenarios, enabling them to become effective managers in today's rapidly changing business environment.

Weight: 524g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811992308
Edition number: 1st ed. 2023