Managerial Economics

The sixteenth edition of Managerial Economics combines quantitative methods and economic analysis with a practical, problem-solving approach to develop informed managerial decisions. It demonstrates the cohesive nature of organizations and how business decisions are interdisciplinary, using economic concepts and tools applied to real-world companies and management situations.

Format: Paperback / softback
Length: 816 pages
Publication date: 17 February 2022
Publisher: Cengage Learning EMEA

Managerial Economics, in its sixteenth edition, seamlessly blends quantitative methodologies and economic analysis with a practical, problem-solving approach, empowering students to acquire the essential skills needed to make informed managerial decisions. This comprehensive text takes a unique, interdisciplinary approach, highlighting the interconnectedness of organizations and the multidisciplinary nature of business decisions. By employing economic concepts and tools in conjunction with updated real-world examples of companies and management scenarios, the text offers a robust framework for applying the academic principles of managerial economics in practical contexts.

The sixteenth edition of Managerial Economics is a comprehensive resource that caters to the evolving needs of management students and professionals. It provides a solid foundation in economic principles, analytical techniques, and problem-solving strategies, enabling students to make informed decisions in various business contexts. With its emphasis on practical application, the text equips students with the tools to analyze complex economic situations, evaluate market trends, and implement effective management strategies.

One of the key strengths of this edition is its unique, integrative approach. The text recognizes that organizations are complex systems, and business decisions cannot be made in isolation. It thus emphasizes the importance of understanding the interdependencies between different departments, functions, and stakeholders. By integrating economic concepts with relevant managerial issues, the text provides a comprehensive understanding of how organizations operate and how managerial decisions impact their performance.

The text employs a wide range of quantitative methods and tools to facilitate the understanding of economic principles. It covers topics such as microeconomics, macroeconomics, game theory, and decision-making under uncertainty. These methods help students analyze market situations, evaluate investment opportunities, and assess risk-return trade-offs. The use of real-world examples and case studies further enhances the learning experience, allowing students to apply their knowledge to practical scenarios and gain a deeper understanding of the economic implications of managerial decisions.

In addition to its quantitative approach, the sixteenth edition of Managerial Economics also emphasizes the importance of ethical and social considerations in managerial decision-making. It recognizes that businesses operate in a broader social context, and their actions can have significant impacts on society, the environment, and stakeholders. The text provides insights into ethical dilemmas, corporate social responsibility, and sustainability, enabling students to develop a responsible and sustainable mindset.

Another notable feature of this edition is its emphasis on practical application. The text includes numerous examples and case studies drawn from real-world companies and management situations. These examples help students connect the theoretical concepts to practical applications, enabling them to apply their knowledge in real-world scenarios. The case studies also provide opportunities for students to analyze and solve complex management problems, fostering critical thinking and problem-solving skills.

In conclusion, the sixteenth edition of Managerial Economics is a valuable resource for management students and professionals seeking to enhance their understanding of economic principles and problem-solving skills. Its unique, integrative approach, quantitative methods, practical application, and emphasis on ethical and social considerations make it an essential tool for anyone interested in pursuing a career in management or business. Whether you are a novice or an experienced professional, this text will provide you with the knowledge and skills needed to succeed in today's competitive business environment.

Weight: 1706g
Dimension: 206 x 258 x 35 (mm)
ISBN-13: 9781473778955
Edition number: 16 ed