Managerial Economics and Strategy, Global Edition

Managerial Economics and Strategy is a problem-based approach to managerial economics that uses modern theories and real-world examples to illustrate how economic principles impact business decisions. The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises. MyEconLab is an online homework, tutorial, and assessment program designed to work with the text to engage students and improve results.

\n Format: Paperback / softback
\n Length: 704 pages
\n Publication date: 19 April 2018
\n Publisher: Pearson Education Limited
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Managerial Economics and Strategy is a comprehensive textbook designed for courses in Managerial Economics. It adopts a problem-based approach that utilizes modern theories and real-world examples to illustrate the impact of economic principles on business decisions. The book emphasizes agency and contract theory, managerial behavioral economics, game theory, and pricing, which are highly valuable to future managers.

In-text examples and boxed mini-cases provide practical illustrations of the application of basic economic models using actual data. Additionally, the book includes Q&As that pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

The Second Edition of this textbook has been thoroughly revised and updated to reflect the latest developments in the field. It includes discussions on new supply-and-demand curves, corporate social responsibility, opportunistic behavior, and innovation. The book also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises to enhance student engagement and understanding.

Furthermore, the book is accompanied by MyEconLab, an online homework, tutorial, and assessment program designed to complement the text and enhance student results. MyEconLab offers a structured environment where students can practice what they have learned, test their understanding, and pursue a personalized study plan that helps them better absorb course material and grasp difficult concepts.

It is important to note that MyEconLab is sold separately from the physical text, and students who wish to purchase both the physical text and MyEconLab should search for 0134472551 / 9780134472553. The package consists of 0134167872 / 9780134167879, Managerial Economics and Strategy, and 013416976X / 9780134169767, MyEconLab with Pearson eText -- Access Card -- for Ma.

In conclusion, Managerial Economics and Strategy is an excellent textbook that provides a comprehensive and practical introduction to Managerial Economics. Its problem-based approach, real-world examples, and emphasis on modern theories make it an invaluable resource for students seeking to understand the economic principles that shape business decisions. The Second Edition's revisions and updates ensure that it remains up-to-date with the latest developments in the field, making it an even more valuable tool for students. Combined with MyEconLab, the book offers a comprehensive learning experience that helps students achieve success in their managerial economics courses.

\n Weight: 1260g\n
Dimension: 255 x 205 x 30 (mm)\n
ISBN-13: 9781292159140\n
Edition number: 2 ed\n