Elena-Madalina Vatamanescu,Andreea Mitan
Managerial Relationships and SMEs Internationalization: Un-weaving the Fabric of Business Performance
Managerial Relationships and SMEs Internationalization: Un-weaving the Fabric of Business Performance
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SMEs are essential to the economy, but internationalization has been delayed due to uncertainty and disruptions. The COVID-19 pandemic has created new opportunities, and the book proposes a relationship-centric approach to analyzing the role of managerial relationship building and development in SMEs' internationalization. It is addressed to scholars and decision-makers interested in conducting smart business abroad.
Format: Hardback
Length: 182 pages
Publication date: 22 September 2023
Publisher: Taylor & Francis Ltd
As the backbone of the economy, small- and medium-sized enterprises (SMEs) are pivotal players in the dynamics of local, regional, and global markets, often tasked with providing timely responses to the increasingly fierce cross-border competition. However, SMEs' internationalization has faced temporary uncertainty due to the numerous uncertainties and global systemic disruptions caused by the COVID-19 pandemic. Despite the challenges posed by the new normal, recent studies indicate that the future holds promising opportunities for SMEs to enhance their business performance. Managers' hopes for the years to come are relatively high.
Adopting a relationship-centric perspective, the book proposes a comprehensive analysis of the role of managerial relationship building and development in SMEs' internationalization. In the networked economy, relationships are the invisible threads that connect us in a highly interconnected world. Whether referred to as connections, ties, bonds, or links, they permeate every aspect of our lives, demanding widespread attention.
The book unfolds in a step-by-step manner, screening relationships and SMEs internationalization. It is designed to appeal to scholars from various fields of study, including international management, international business, international relationship marketing, and more. Additionally, it serves as a valuable resource for global decision-makers, such as entrepreneurs and managers, who are interested in conducting smart business abroad.
By examining the intricate dynamics between managerial relationships and SMEs' internationalization, the book offers valuable insights and strategies for navigating the complexities of the global business landscape. It sheds light on the importance of building strong relationships with stakeholders, including customers, suppliers, and partners, as well as the significance of cultural understanding and adaptability in international business.
Furthermore, the book explores the challenges and opportunities that SMEs face in their internationalization journey, such as accessing financing, navigating regulatory frameworks, and adapting to different market dynamics. It provides practical examples and case studies to illustrate the successes and failures of SMEs in international markets, highlighting the importance of strategic planning, adaptability, and resilience in achieving sustainable growth.
In conclusion, SMEs play a critical role in driving economic growth and innovation, and their internationalization is essential for their survival and success in the global marketplace. The book provides a comprehensive and insightful examination of the role of managerial relationships in SMEs' internationalization, offering valuable insights and practical strategies for managers and decision-makers alike. As the world continues to evolve, SMEs must adapt and thrive in an increasingly competitive global environment, and this book serves as a valuable guide for achieving that goal.
Weight: 520g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032556314
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