TanjaJohansson,AnnukkaJyrama,KaariKiitsak-Prikk
Managing Cultural Joint Ventures: An Identity-Image View
Managing Cultural Joint Ventures: An Identity-Image View
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- More about Managing Cultural Joint Ventures: An Identity-Image View
Format: Paperback / softback
Length: 130 pages
Publication date: 26 August 2024
Publisher: Taylor & Francis Ltd
This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.
Weight: 453g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032374758
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