Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise

Customer Relationship Management (CRM) is essential for international enterprises' success, and Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise provides a comprehensive analysis of this crucial business aspect. The book offers a unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. It covers four main parts, including creating strategies, discussing the CRM concept, analyzing the strategy of a global enterprise, and evaluating and optimizing customer care strategy.

Format: Paperback / softback
Length: 164 pages
Publication date: 15 May 2024
Publisher: Taylor & Francis Ltd

Customer Relationship Management (CRM) has become essential for the success of many international enterprises in today's global business environment. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business.

Key Features:

• In-depth analysis of the CRM concept in the context of international business.
• Discussion on the evolution of the CRM idea over the years.
• Introduction to integrated customer relationship management systems in global enterprises.
• Analysis of the impact of social media on CRM.
• Practical insights on measuring the effectiveness of customer care activities.

Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in the global marketplace.

Weight: 272g
Dimension: 156 x 234 x 15 (mm)
ISBN-13: 9781032713908