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Shulph Ink

Managing Generation Z: Motivation, Engagement and Loyalty

Managing Generation Z: Motivation, Engagement and Loyalty

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Managers must shape the company workplace environment to encourage young employees to work efficiently and connect their future with the company. This book presents research results and techniques for analyzing the working expectations and needs of Gen Z in various European countries. It contains chapters on management data analysis and machine learning and is of interest to researchers, academics, practitioners, and students in management studies, research methods, and human resource management.

Format: Hardback
Length: 126 pages
Publication date: 08 February 2023
Publisher: Taylor & Francis Ltd


The young generation known as Generation Z (Gen Z) was born between the mid-1990s and 2010s. They are now entering the workforce and beginning their first jobs. As a result, managers must shape the corporate work environment to encourage young employees to work effectively and connect their future with the company. Only then will both managers and employees share mutual satisfaction from collaboration and aim at the common target, which should be the prosperity of the company.

This book presents research findings and techniques for analyzing the working expectations and needs of Gen Z. The analyses were conducted in various European countries, including the Czech Republic, Latvia, Poland, and Portugal.

The book contains chapters that present the analysis results and technical chapters that outline modern methods of analysis of management data, including tutorial chapters on machine learning, which currently makes a strong appearance in research in various disciplines. This volume will be of interest to researchers, academics, practitioners, and students in the fields of management studies, research methods, and human resource management.

The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.

Weight: 420g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032406084

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