Managing Sport Events

Managing Sport Events, Third Edition, provides comprehensive coverage of the event management process, including budgeting, marketing, promotion, sponsorships, legal and risk management, staffing, event services and logistics, and event-day management. It includes new and updated content on COVID-19, social media, sustainability, diversity, equity, and inclusion (DEI) initiatives, brand ambassadors, social media influencers, nontraditional media, event sponsorships, contracts, and project management. It also includes online activities, scenario-based activities, mini case studies, and sample contracts. Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations will find this book a valuable reference.

Format: Paperback / softback
Length: 312 pages
Publication date: 22 July 2024
Publisher: Human Kinetics Publishers

Running a sport event, whether it's an international competition or a local youth tournament, requires a combination of acute knowledge and effective planning, organization, promotion, leadership, and communication. And no other text prepares students for this task as effectively as Managing Sport Events, Third Edition with HKPropel Access.

The text begins with an overview of event conception and development, then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with post-event details and evaluation.

The third edition includes new and updated content that incorporates plenty of contemporary real-life examples. Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives. All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement. An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness. An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA). An expanded section outlining how principles of project management can be applied to sport event management.

In conclusion, Managing Sport Events, Third Edition with HKPropel Access is the definitive guide for anyone involved in the planning, organization, promotion, leadership, and communication of sport events. Its comprehensive coverage of the entire event management process, combined with its real-life examples and updated content, makes it an essential resource for students and professionals alike.

Weight: 920g
Dimension: 215 x 284 x 23 (mm)
ISBN-13: 9781718217621
Edition number: Third Edition