Managing the Retail Supply Chain: Merchandising Strategies that Increase Sales and Improve Profitability

Product merchandisers are essential in retail, as they set prices, manage ranges, plan promotions, and deal with suppliers. They need to understand the supply chain to maximize profits and ensure efficient delivery. This book provides an essential guide for anyone involved in or studying retail supply chains and merchandising, covering key principles, KPIs, merchandise planning, and demand planning.

\n Format: Paperback / softback
\n Length: 288 pages
\n Publication date: 03 January 2018
\n Publisher: Kogan Page Ltd
\n

The intricate relationship between buying, merchandising, and the supply chain is a fundamental aspect of the retail industry. Product merchandisers hold a crucial role within retail establishments, as their efforts directly impact the profitability of the business. These professionals are responsible for setting prices that maximize profits while effectively managing the performance of product ranges. They plan promotions and markdowns strategically to stimulate sales and maintain stock levels. Additionally, merchandisers oversee the delivery and distribution of stock, maintaining strong relationships with suppliers. Their understanding of the supply chain is vital in ensuring efficient operations and meeting customer demands.

The book "Managing the Retail Supply Chain" delves into concepts and core themes that are applicable across all sectors within the retail industry. It highlights the common practices employed by many businesses, which often lead to significant problems. In contrast, the book presents numerous examples of different business models adopted by various companies. These examples cover a wide range of topics, including basic principles of retail supply chain, key performance indicators (KPIs), merchandise planning, demand planning, omnichannel strategies, vertical integration, on-shelf availability, and e-commerce.

"Managing the Retail Supply Chain" serves as an essential guide for anyone involved in or studying retail supply chains and merchandising. It provides a comprehensive understanding of the industry's best practices, enabling professionals to enhance their skills and optimize their operations. By leveraging the insights and practical examples provided in this book, merchandisers, retailers, and industry stakeholders can gain a competitive advantage and drive success in the ever-evolving retail landscape.

\n Weight: 440g\n
Dimension: 157 x 234 x 15 (mm)\n
ISBN-13: 9780749480622\n \n