Managing Tourism Enterprises: Start-up, Growth and Resilience

Managing Tourism Enterprises: Start-up, Growth, and Resilience is a comprehensive textbook that provides theoretical and practical knowledge on the management of tourism enterprises in the age of digital disruption and global uncertainty. It offers essential business planning and teaching tools, such as feasibility analysis, marketing plans, and strategic planning, and includes case studies with discussion questions. It is an essential book for undergraduate and postgraduate students studying tourism management.

Format: Paperback / softback
Length: 256 pages
Publication date: 25 January 2023
Publisher: CABI Publishing

Managing Tourism Enterprises: Start-up, Growth, and Resilience is a groundbreaking addition to the field of tourism management literature, offering a comprehensive and educational guide to the initiation, management, growth, performance, and resilience of tourism enterprises in the era of digital disruption and global uncertainty. The book delves into the unique characteristics of tourism enterprises, exploring how they are established, managed, and the factors that influence their business success. It emphasizes the importance of innovation, resilience, and adaptability for these enterprises to thrive in a constantly evolving landscape.

The content of the book is enriched through a blend of empirical research, grey literature, government data, and case studies, providing theoretical and practical insights into the successful management of tourism enterprises. It offers essential business planning and teaching tools, including feasibility analysis, marketing plans, and strategic planning templates. Additionally, the book includes lecture slides for each chapter and comprehensive case studies with discussion questions, making it an invaluable resource for undergraduate students pursuing courses in tourism management, particularly those focused on managing tourism enterprises.

Furthermore, this book is also valuable for postgraduate students pursuing courses specifically focused on strategy and performance of tourism firms, as it provides a comprehensive framework for understanding and analyzing the challenges and opportunities in the tourism industry. Overall, Managing Tourism Enterprises: Start-up, Growth, and Resilience is a must-read for anyone interested in the field of tourism management, offering valuable insights and practical tools for aspiring tourism professionals and scholars alike.

Weight: 660g
Dimension: 172 x 246 x 16 (mm)
ISBN-13: 9781789249422