Managing Visitor Attractions

Visitor attractions are essential for the tourism industry's development and are the focus of this revised and updated book, which includes case studies on overtourism, new attraction development, and digital marketing. It is an essential text for undergraduate and postgraduate students of visitor attraction management.

Format: Paperback / softback
Length: 468 pages
Publication date: 31 May 2022
Publisher: Taylor & Francis Ltd

Visitor attractions play a pivotal role in the intricate landscape of the tourism industry, serving as the driving force behind the development of infrastructure and services. In this comprehensive third edition, Managing Visitor Attractions delves deeper into these critical issues, offering a wealth of solutions and suggestions for both the present and future.

Fully revised and updated, the book encompasses a range of new topics, including the surge in visitor numbers, the emergence of new destinations and attractions, the impact of social media, the challenges of overtourism, the importance of environmental awareness, and the growing significance of the experience economy.

Packed with insightful case studies, the book explores diverse topics such as the impact of overtourism on natural attractions, the development of new attractions in Egypt, the emergence of dark tourism in Latin America, the creation of dementia-friendly attractions, and the management of sporting venues as visitor attractions.

New chapters have been added to address emerging trends and challenges, including the role of the visitor attraction manager, the management of safety and risk, the creation of themed attractions and storytelling, and the effective use of digital marketing strategies.

Contributions from experts across the globe ensure that this text remains an indispensable resource for undergraduate and postgraduate students pursuing studies in visitor attraction management. Written by subject specialists with extensive experience in the field, Managing Visitor Attractions provides a comprehensive and up-to-date understanding of this dynamic sector.

Weight: 1072g
Dimension: 173 x 244 x 37 (mm)
ISBN-13: 9780367486136
Edition number: 3 ed