Managing Your Professional Identity Online: A Guide for Faculty, Staff, and Administrators

Professional online identities have become increasingly important in higher education, but professionals receive little to no training on how to best represent themselves in a digital space. Managing Your Professional Identity Online: A Guide for Higher Education offers information and guidance on how to craft strong online biographical statements, prioritize where and how to represent oneself online, create an effective brand, develop online profiles, update and maintain an online presence, post appropriately, and promote professional accomplishments. The book is practical and action-oriented, with case studies and activities to help readers design, build, and maintain their professional online identities.

\n Format: Hardback
\n Length: 180 pages
\n Publication date: 29 October 2018
\n Publisher: Stylus Publishing
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In the realm of higher education, the significance of professional online identities has surged, with the power of a well-crafted tweet capable of propelling an academic blog post into viral fame, while a misconstrued tweet can lead to the termination of a professor's career. The regular news coverage in esteemed publications such as The Chronicle of Higher Education and Inside Higher Ed serves as a testament to the dynamic nature of reputations, both constructed and dismantled through the digital platforms.

Ironically, despite the immense importance of digital identities in job searches, scholarly work promotion, pedagogical innovation, and various facets of academic life, higher education professionals often receive minimal to no training in effectively representing themselves in the digital realm. To address this gap, Managing Your Professional Identity Online: A Guide for Higher Education emerges as a valuable resource, providing higher education professionals with the essential information and guidance to navigate the complexities of online self-presentation.

Within its pages, the book empowers individuals to craft compelling online biographical statements tailored to diverse platforms, strategically prioritize where and how they wish to portray themselves professionally online, intentionally and purposefully cultivate an effective brand for their professional identity, develop online profiles that exude consistency, professionalism, accuracy, organization, quality, and authenticity, and consistently update and maintain an active online presence. Furthermore, it equips readers with the skills to post appropriately in a range of online platforms and environments, while also effectively promoting their professional accomplishments.

Designed with practicality and an action-oriented approach, Managing Your Professional Identity Online is structured around engaging activities, templates, worksheets, rubrics, and bonus materials that guide readers step-by-step through the process of designing, building, and sustaining a robust professional identity online. By offering a wealth of case studies showcasing effective practices, the book serves as a practical tool for individuals seeking to enhance their online presence and reputation in the higher education sector.

\n Weight: 512g\n
Dimension: 184 x 262 x 14 (mm)\n
ISBN-13: 9781620366684\n \n