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JonathanHardy,IainMacRury,Patricia Nunez Gomez

Mapping the Media-Marketing Ecology

Mapping the Media-Marketing Ecology

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  • Condition: Brand new
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  • More about Mapping the Media-Marketing Ecology

Format: Hardback
Length: 184 pages
Publication date: 24 July 2026
Publisher: Taylor & Francis Ltd

This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media-marketing integration. Providing an authoritative taxonomy for branded content advertising forms and formats, this book is a useful guide for students and researchers.

Weight: 520g
Dimension: 216 x 138 (mm)
ISBN-13: 9781041143758

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