David Krol
Markenorientiertes Human-Resource-Management als Instrument der Internen Markenfuhrung: Experimentelle Untersuchung zur Effektivitat und Effizienz von Maßnahmen
Markenorientiertes Human-Resource-Management als Instrument der Internen Markenfuhrung: Experimentelle Untersuchung zur Effektivitat und Effizienz von Maßnahmen
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- More about Markenorientiertes Human-Resource-Management als Instrument der Internen Markenfuhrung: Experimentelle Untersuchung zur Effektivitat und Effizienz von Maßnahmen
Format: Paperback / softback
Length: 203 pages
Publication date: 23 July 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Neben dem Arbeitgebermarketing (Employer Branding) kommt einer modernen und professionellen Internen Markenführung (Internal Branding) eine sehr große Bedeutung zu, um Mitarbeitende an das Unternehmen zu binden und diese zu überzeugten Botschaftern zu entwickeln.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658381950
Edition number: 1. Aufl. 2022
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