Marketing 6.0: The Future is Immersive

Marketing 6.0, by Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. It provides insights into metamarketing, Generation Z and Generation Alpha, tapping into metaverses and extended reality, and creating a more interactive and immersive experience. Sustainability themes and new technologies are essential for businesses to remain relevant, and metamarketing offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

Format: Hardback
Length: 256 pages
Publication date: 12 December 2023
Publisher: John Wiley & Sons Inc

In Marketing 6.0, renowned marketing expert Philip Kotler delves into the realm of marketing, shedding light on the transformative power of technology in addressing customer needs and making a meaningful impact on the world. In this era of metamarketing, this invaluable resource equips marketers with the tools to seamlessly integrate technological advancements and business model evolutions with the profound shifts in consumer behavior witnessed over the past decade. Readers will embark on a captivating journey, exploring the foundational elements of metamarketing, the unique characteristics of Generation Z and Generation Alpha, the cutting-edge technologies they embrace on a daily basis, and the strategies employed to tap into the realm of metaverses and extended reality. Furthermore, this book uncovers the potential obstacles and solutions for creating a more interactive and immersive customer experience, paving the way for businesses to remain relevant in the ever-evolving landscape of marketing.

Marketing has undergone a remarkable transformation to address global challenges and evolving customer expectations. Embracing sustainability themes and leveraging new technologies for customer engagement has become crucial for businesses seeking to remain competitive. While the shift towards digital marketing has been significant, many customers still value human interaction. As a result, multichannel and omnichannel marketing strategies have gained popularity among marketers who aim to harness the power of both traditional and digital channels.

However, metamarketing takes this concept to a whole new level by offering a genuine physical and digital convergence. It enables marketers to provide customers with a more interactive and immersive experience across both physical and digital spaces. By leveraging data analytics, personalized messaging, and cross-channel integration, metamarketing creates a seamless and integrated experience that resonates with consumers.

In conclusion, Marketing 6.0 by Philip Kotler is a must-read for marketers seeking to stay ahead of the curve. It provides a comprehensive exploration of the fundamentals of marketing, the rise marketing, the rise of metamarketing, and the strategies required to create a more interactive and immersive customer experience. By embracing technology and integrating it with business model evolution, marketers can tap into the full potential of metamarketing and make a lasting impact on the world.

Weight: 516g
Dimension: 161 x 237 x 22 (mm)
ISBN-13: 9781119835219