KennethLe Meunier-FitzHugh
Marketing: A Very Short Introduction
Marketing: A Very Short Introduction
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Excellent- More about Marketing: A Very Short Introduction
Format: Paperback / softback
Length: 176 pages
Publication date: 25 February 2021
Publisher: Oxford University Press
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
Weight: 134g
Dimension: 112 x 172 x 14 (mm)
ISBN-13: 9780198827337
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