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Marketing Accountability for Marketing and Non-Marketing Outcomes
Marketing Accountability for Marketing and Non-Marketing Outcomes
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Format: Hardback
Length: 360 pages
Publication date: 27 September 2021
Publisher: Emerald Publishing Limited
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.
Weight: 544g
Dimension: 239 x 159 x 25 (mm)
ISBN-13: 9781838675646
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