Shulph Ink
Marketing Analytics: A Machine Learning Approach
Marketing Analytics: A Machine Learning Approach
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Excellent- More about Marketing Analytics: A Machine Learning Approach
Format: Hardback
Length: 350 pages
Publication date: 02 February 2023
Publisher: Apple Academic Press Inc.
A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.
Weight: 690g
Dimension: 156 x 236 x 25 (mm)
ISBN-13: 9781774910887
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