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Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns
Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns
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- More about Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns
Format: Hardback
Length: 132 pages
Publication date: 06 May 2025
Publisher: Springer International Publishing AG
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.
Dimension: 235 x 155 (mm)
ISBN-13: 9783031891618
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