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Shulph Ink

Marketing and Gamification: Applications, Challenges, and Ethics

Marketing and Gamification: Applications, Challenges, and Ethics

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  • More about Marketing and Gamification: Applications, Challenges, and Ethics

Format: Paperback / softback
Length: 248 pages
Publication date: 21 May 2026
Publisher: Taylor & Francis Ltd

In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

Weight: 510g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032694214

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