Tom Bowden-Green,Luan Wise
Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach
Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach
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- More about Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach
Format: Paperback / softback
Length: 264 pages
Publication date: 22 January 2026
Publisher: Taylor & Francis Ltd
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.
Weight: 510g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032891149
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