Gary L.Frazier
Marketing Channel Management: Organization and Coordination
Marketing Channel Management: Organization and Coordination
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Format: Hardback
Length: 330 pages
Publication date: 04 December 2025
Publisher: Cambridge University Press
A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.
Weight: 794g
Dimension: 185 x 261 x 26 (mm)
ISBN-13: 9781009561778
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