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Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World
Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World
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- More about Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World
Format: Paperback / softback
Length: 312 pages
Publication date: 25 May 2023
Publisher: Springer Nature Switzerland AG
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage.
Dimension: 210 x 148 (mm)
ISBN-13: 9783030955830
Edition number: 1st ed. 2022
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