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Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East
Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East
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Format: Paperback / softback
Length: 122 pages
Publication date: 21 May 2026
Publisher: Taylor & Francis Ltd
The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.
Weight: 260g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032578477
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