Shulph Ink
Marketing Insights from Popular Culture
Marketing Insights from Popular Culture
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- Condition: Brand new
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- More about Marketing Insights from Popular Culture
Format: Hardback
Length: 182 pages
Publication date: 25 May 2026
Publisher: Taylor & Francis Ltd
This book explores how everyday stories, media, and symbols shape—and are shaped by—the ways we think about markets, brands, and consumption. Drawing on examples from film, television, music, fairs etc., it offers fresh perspectives on how marketing operates beyond boardrooms, spreadsheets, and formal strategy.
Weight: 520g
Dimension: 246 x 174 (mm)
ISBN-13: 9781041299479
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Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.
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