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Fred Selnes,Even Johan Lanseng

Marketing Management: A Customer-Centric Approach

Marketing Management: A Customer-Centric Approach

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  • Condition: Brand new
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Format: Paperback / softback
Length: 360 pages
Publication date: 28 November 2024
Publisher: Sage Publications Ltd

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

Weight: 778g
Dimension: 245 x 190 x 21 (mm)
ISBN-13: 9781529624243

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