Marketing Management in Turkey

Emerging market economies have gained greater importance since the beginning of the new millennium, and economists predict that they will overtake some developed countries by 2020. This book provides insights into marketing opportunities, market potential, standardization, and customization opportunities in the Turkish economy, as well as common perceptions and misconceptions around emerging markets. It is of interest to practitioners, researchers, and students interested in investing in emerging markets and the global economy.

Format: Hardback
Length: 480 pages
Publication date: 30 July 2018
Publisher: Emerald Publishing Limited

Since the turn of the millennium, emerging market economies have emerged as a powerful force behind global growth, surpassing their historical significance. Economists predict that these economies will continue to catch up with developed countries, with some even projected to surpass them by 2020. As a result, a comprehensive understanding of emerging markets is essential for businesses to develop tailored products and marketing strategies that capitalize on this rapid growth.

In their book "Marketing Management in Turkey," Selcen Ozturkcan and Elif Yolbulan Okan provide a comprehensive guide to the Turkish economy, a fast-growing emerging market with immense potential. The book explores the marketing opportunities, market potential, and standardization and customization opportunities available within this economy. It also sheds light on the common perceptions and misconceptions surrounding emerging markets, offering valuable insights into the unique challenges and opportunities they present.

This book is a valuable resource for practitioners interested in investing in emerging markets, offering practical insights and strategies for navigating the complexities of these markets. It is also of interest to researchers and students studying the future of the global economy, as it provides a comprehensive overview of emerging market dynamics and their potential impact on the world stage.

In conclusion, emerging market economies have become a vital component of the global economy, and a deep understanding of these markets is essential for businesses to succeed in today's competitive landscape. "Marketing Management in Turkey" provides a valuable roadmap for practitioners and researchers alike, offering insights into the opportunities and challenges of investing in emerging markets and the future of the global economy.

Weight: 802g
Dimension: 230 x 162 x 31 (mm)
ISBN-13: 9781787145580