Marketing - Manga for Success

Marketing: Manga for Success is a book that uses manga to teach essential concepts of marketing, such as branding, viral marketing, and customer relationships. The story follows Marimo, a young woman who wants to help her aging parents save their specialty pastry business, as she learns how to rebuild the family business through marketing.

Format: Paperback / softback
Length: 256 pages
Publication date: 19 April 2023
Publisher: John Wiley & Sons Inc

Are you ready to boost your sales, enhance customer satisfaction, or gain a solid foundation in marketing to excel in your class or secure a competitive edge in the job market? Whatever your motivation for delving into this book, Marketing: Manga for Success is here to simplify complex concepts and make them accessible through practical examples and real-life scenarios. You'll discover:
Branding, viral marketing, and advertising and promotions: Gain insights into the art of creating compelling brands, leveraging viral marketing techniques, and implementing effective advertising campaigns.

The significance of customer relationships: Understand the importance of building strong relationships with your customers and how to create a loyal customer base.

The 4 Ps of marketing: Learn about the key elements of marketing, including Product, Price, Place, and Promotion, and how they work together to drive business success.

The captivating story follows Marimo, a young woman driven by her desire to help her aging parents save their cherished specialty pastry business. Despite feeling overwhelmed by the challenges, Marimo is determined to make a difference. Fate intervenes when she encounters two mysterious characters who introduce her to the world of marketing. Through their step-by-step guidance, Marimo learns how to rebuild her family's business, leveraging the power of marketing to attract new customers, expand their reach, and revitalize their brand.

Discover why the Manga For Success series, originally popular in Japan, Korea, and beyond, has now been translated into English for the first time. This captivating manga-style approach to marketing education offers a fun and engaging way to learn essential marketing principles, making it an invaluable resource for individuals of all ages and backgrounds. So, whether you're a business student, a young professional seeking to advance your career, or simply someone interested in expanding your knowledge, Marketing: Manga for Success has got you covered. Unlock the secrets to marketing success and embark on a journey of growth and prosperity with this must-read book!

Weight: 336g
Dimension: 216 x 167 x 15 (mm)
ISBN-13: 9781394176137