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Marketing Perspectives on Phygitalization
Marketing Perspectives on Phygitalization
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- More about Marketing Perspectives on Phygitalization
Format: Hardback
Length: 354 pages
Publication date: 12 March 2025
Publisher: Apple Academic Press Inc.
Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.
Weight: 850g
Dimension: 234 x 156 (mm)
ISBN-13: 9781774918463
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