MercedesEsteban-Bravo,Jose M.Vidal-Sanz
Marketing Research Methods: Quantitative and Qualitative Approaches
Marketing Research Methods: Quantitative and Qualitative Approaches
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- More about Marketing Research Methods: Quantitative and Qualitative Approaches
Format: Paperback / softback
Length: 882 pages
Publication date: 28 January 2021
Publisher: Cambridge University Press
Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
Weight: 1866g
Dimension: 189 x 245 x 44 (mm)
ISBN-13: 9781108792691
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